The idea is to make the spectator sensitive to the challenges present in rural communties and among the small farmers of the world whose reality, far removed from our daily existence, actually conditions our lives. It also aims to conquer media space, valuing the audio-visual means as an ideal vehicle for divulging content, garnering media attention, and for building a documented archive which is testimony to the work of many organisations in the fight against hunger, poverty, and exclusion.

Another fundamental objective is to generate revenues via the sale of broadcasting rights so that such earnings may be reinvested in development projects for those communities in need which collaborated in this documentary series.