A better world is possible


The series “The Beats of the Land” was born of the social alliance between the production companies Marnilú Audiovisuales, Imagen Line and the Spanish NGO CERAI (Centro de Estudios Rurales y de Agricultura International).

Filming has taken place in Hong Kong, Turkey, Italy, Greece, Letonia, Venezuela, Chile, Brazil, Bolivia, Marrocco, Algeria, Kenya and Spain, countries which have sponsored significant encounters (World Forums and related conferences) organised by civil socierty.

The series will be completed in February 2007 with all eight episodes ready for broadcasting.






Urbanización Los Robles
Calle del Brezo no 4
Torrelodones, Madrid, Spain
91 859 2168
661 414 688

Related CV:

Degree in Ciencias Cinematographicas, University of Mexico, 1990

Producer, animated short film “El Bueno de Cuttlas”
Awards:	First Prize at Bilbao Festival, 1991
First Prize at Zin (Checoslovaquia) Festival, 1991
Screenplay of feature length film “Gudi El Enano”; scholarshipped by the Ministry of Culture (ICAA), 1991
Producer, screenplay and director of short film “Terceto Para Violonchelo y Bruja”, 1992
Co-founded Tijuana Films production company with Honorio Rancaño and Calpurnio Pisón
Producer and co-wrote screenplay of animated short film “Con Cien Cañones por Banda”
Awards:	“Premio del Público”, Festival del Cine del Atlántico, Cádiz
“Mención Especial del Jurado”, FIPA, Cannes, 1993
Producer, screenplay and director of short film “La Abuela Se Ha Muerto”
Awards:	“Premio del Público”, Tampere Festival (Finland), 1994
		“Premio del Público”, London Festival, 1994
Photography exhibit “Project X”, Galería Embou, Valencia, 1994
Publication of book of poetry “Cierzo”, 1995
Producer of animated short “Entrepiernas” for Canal +, 1996
Producer and co-wrote screenplay of animated series “Cuttlas Microfilms” for Canal +, Televisión Española, Televisión Valenciana, 1996 – 1998
Producer and co-wrote screenplay of animated short “El Buey Negro”
Awards:	First Prize, Espinho (Portugal) Animated Film Festival, 1998
Professor of Screenplay Writing and Animation, University Simón Bolivar, Caracas (Venezuela), 1998
Co-wrote screenplay of animated series “Pumby” for Cartoon Producciones.
Directed and co-ordinated “Iberia Animada” book and retrospective of best animated films of the decade in Spain and Portugal. Sponsored by Televisión Española, Fundación Autor and Ministerio de Asuntos Exteriores.
Analysis of audiovisual projects for the AECI (Spanish Agency for International Co-operation), 1999-2000
Screenplay of feature length film “Film”, scholarshipped by the Ministry of Culture (ICAA), 1999-2000
Creation of photography project and book “Pictographías”, 2000
Wrote novel “Bitacora de la Resurrección”, 2001
Published book of poems “Pasadizos”, Jamais/PPM Multimedia publishers, 2002
Screenplay of animated series “Sally’s People” for Cartoon Producciones for Televisión Española and Televisión Valenciana, 2003-2004
Script writer and director of documentary “Bajo Gállego” for the Mancomunidad del Bajo Gállego, 2005
Script writer and director of documentary “Soberanía Alimentaría” for CERAI (Centro de Estudios para la Reforma Agraria Internacional), 2005
Analysis of cinematographic projects for Televisión Española, 2005
Analysis of audiovisual projects for CORFO (Ministerio de Fomento de Chile), 2005
Script writer and director of documentary series “Los Latidos de La Tierra”, 2006


Once finalized the first phase of the documentary series THE BEATS OF THE EARTH, as described above, we will enter the second phase of work which we see as a multimedia whole composed of multiple means of communication and aimed at the most effective means of divulging content, of reaching and arousing audiences.

The malleability of the scripts and images generated by the eight episodes of the series, as well as new filming made in October and November 2007 in Latin America and North Africa, will enable us to design a wide range of creative communication tools to contribute to the spreading of ideas and to training, all of which use various means of communication and make up the second proposed phase of the project. 



Production of two special documentaries of 52 minutes each which will portray: how specific rural cooperation projects are carried out; how they affect the daily lives of the farmers and indigenous peoples in the targeted communities; and how they improve quality of life. The documentaries will also cover the daily lives of those aid workers in these forgotten lands. One of the episodes will focus on Bolivia and the indigenous people issue, portraying the social, cultural and economic realities faced by the Guarani, Quechua and Aimara peoples; the other will concentrate on the Mediterranean basin, specifically Morocco, Algeria and Tunisia and the situation of women there, giving this episode a clear gender-based perspective.



Publication of a book which will narrate the experiences involved in the filming of the documentary series and the two aforementioned documentaries, and which will include testimonies, interviews, analysis and proposals, all in an entertaining and moving style. The genre will be similar to that known as travelogue.



Involving the best images taken during the production of the eight episodes of the existing documentary series and which will include those from the projected two new documentaries, currently being filmed.

The exhibit will also include arts and crafts of great artistic value made by those indigenous women whose lives are portrayed in the photographs of the exhibit.

The exhibit will be thematically organised around the concepts of natural landscapes and human portrayal, both of which are to better reveal the communities and territories involved.

Creation of a unique space in which both moving images and photographs can be projected, creating a fluid atmosphere where image, sound and the printed word can be combined to create an emotional experience. These audiovisual pieces will be created in accordance with the technical requirements allowed, depending on the number and quality of projectors at our disposal.

Use of computers for the spectators to access the visuals of each episode of the series.

An accompanying catalogue will be published to include the images as well as the poetry of those writers who contributed their writings to the documentaries and the exhibit.




The musical soundtrack has been a fundamental artistic component in the production of the series THE BEATS OF THE LAND. Original compositions were commissioned from notable composers such as: Miguel Anda, David Abad, Diego Zapatero, Ivan Lorenzana and Gabriel Sopeña. Also used in the editing of the series are local musical performances from the countries involved, taped live in order to create a more organic musical atmosphere for the episodes.

We will put together a CD of all the original music composed for the series as well as of the live folkloric performances recorded on location. Music for the two additional projected documentaries will also be included.



Development, updating and maintenance of the website: www.loslatidosdelatierra.org. Although already operative, the site requires constant follow up work and incorporation of new material and updated information, as this site is our showcase, our window to the world.

All the information on our website is currently available in both Spanish and English, but given the growing influence of CERAI in the Mediterranean basin, especially in the French speaking countries of North Africa, we feel that an additional translation of the website content to French is essential.


This is a fundamental issue for various reasons, among which:

- New documentary pieces, as well as written material to complement and enrich the content of the episodes, will be incorporated as extras.
- A new technology will be used to allow for a navigator for the blind and simultaneous subtitling for the hearing impaired.

The original version of the existing series is in Spanish, but it has been dubbed in Catalan and English, which will allow for a wider reach and greater international distribution. These three languages will be incorporated in the DVDs.

A navigator will be installed allowing the user to access all links related to THE BEATS OF THE LAND from the DVD itself.


This pack will contain all of the audiovisual material involved in the project: DVDs of the eight initial episodes of the series as well as of the two projected documentaries; the book, the exhibit catalogue, and the soundtrack CD.


Parallel to the production process of new formats and contents, an intensive educational campaign will be launched targeting educational, social and cultural areas. We can summarise it in the following areas of activity:


Presence in those festivals of social documentary cinema which carry weight in audiovisual world of today.

So far THE BEATS OF THE LAND episodes have participated in: the Festival de cine of  Pamplona, Spain (obtaining the award for best documentary in the “Valor Visual” section); Semana Negra of Gijón, Spain; Ciclo Proyecta Aragón of Zaragoza, Spain; Festival Indocumentados of Madrid, Spain; Festival de Cine y Derechos Humanos of Cochabamba, Bolivia; Festival de Cine y Biodiversidad CroceVia in Rome, Italy; Festival de Cine Documental of Guadalajara, Spain. It was also presented at the 2007 World Social Forum in Nairobi, Kenya. 


Achieving media broadcasting is one of the fundamental goals of THE BEATS OF THE LAND PROJECT, with special focus on television broadcasting as television provides the greatest number of viewers. Additionally, it is planned that 15% of the commercial gains involved are to go back to those underprivileged communities which participated in the documentary series. So far, the regional TV broadcasting companies of Aragon and Valencia in Spain, as well as Tele Sur of Venezuela, have acquired broadcasting rights.

Presence in the most relevant international markets is the responsibility of the distributor of the series Isabella Audiovisual.


Creation of a didactic module for universities and educational institutions: the programme has already been approved by the Universidad Politécnica of Valencia, Spain and was launched on 17 October 2007. Plans are under way for launching at the universities of Córdoba, Madrid, Zaragoza, Barcelona and Castellón in Spain, but the idea is for the module to be available to any university in the world. The programme foresees a weekly showing of each documentary episode followed by a round table discussion and debate between professors and specialists in the areas covered in the series: natural resources, gender issues, science and technology, biodiversity, immigration, international trade, fair trade, social movements, climate change, etc. Seminar attendance would provide credits for the students.
The wide range of themes covered would enable each college or educational centre to adapt the series to its pedagogical needs.



Free showing and distribution of the series to NGOs, social and farming organisations that consider the series a potential tool for their missions. 



We plan to organise a “WORKSHOP OF SENSITIVITY CREATION”, which would integrate the mechanisms of communication with those of development cooperation and where, through theory and practice, we will offer an audiovisual pedagogical experience covering all those areas which call for sensitivity raising in the world of cooperation.

Aimed mainly at students in general: students of communication, cinema, video, audiovisual communication, NGOs, teacher training programmes, etc.

This workshop will be held at the First Forum of SENSITIVITY CREATION, which will enable authorities in the field to share their experiences with attendants.


We aim to reach all of those involved in the audiovisual world of sensitivity raising and to give coverage and answers to those questions raised by all professionals in the field:


The answers, of course, are blowing in the wind, and we aim to catch them! For this we have created:


Invited will be people from all fields where audiovisual materials to create sensitivity have a role (film and documentary directors, distributors, festival directors, exhibitors, sociologists, psychologists, politicians, NGOs, etc.), and covered will be the fundamental role of audiovisual material in creating sensitivity towards issues. Also, channels of distribution both new and old will be analysed.

The forum together with the workshops will be held in a 5 day period, with mornings dedicated to the workshops and afternoons to the forum. This way, students of the workshops can have direct contact with the largest number of sector professionals



A pilot issue of the magazine LAND will be published covering the relationship between the audiovisual field and development cooperation. It will also include the written materials brought to the FORUM / WORKSHOP described above.


Script :

Sonia Llera


Sonia Llera

Contents Direction:

Vicente Garcés

Executive Production:

Sonia Llera

Vicente Garcés Manolo

Rodríguez Segio Escribano


Sonia Llera

Imagen Linehttp://www.imagenline.es/es/



Raquel Gimenez

Javier Cordero


Marco de Gregori Astrisi

Original Music:

Miguel Anda

David Abad

Diego Zapatero

Ivan Lorenzana


Gabriel Sopeña

Ángel Petisme


Rosa del Fresno

Web design:

Marcela Pelegrín


Frank Hodgkins

Genre :


Running time:

8 chapters x 27 min.

Country : Spain

Format: HDV-betacam dígital


Isabella audiovisualhttp://www.isabella-audiovisual.com/


Between April 2005 and February 2007, the eight episodes of The Beats of the Land were filmed. From March to July 2007, all episodes were edited in Spanish and English. The series is divided into eight episodes lasting 26 minutes each and they are structured visually and narratively to combine testimony from several farming community members as well as analysis from international experts and commentary from social leaders.

The series aims to show the reality of small-scale farmers worldwide while proposing solidarity-based alternatives in order to make progress in the fight against poverty and hunger and create a better world.

The series’ ideas are based on a few fundamental principles: the right of communities to create their own sustainable policies; to consider genetic resources as patrimony of all humanity; giving priority to small-scale ecological family farming; to guarantee fair pricing for production; increasing public investment to encourage family farming; to recognise and promote the role of women in food production.

We value the audiovisual medium as an ideal vehicle for the spreading of ideas. As such we aim to capture media space and offer a documentary archive which also shows the work and effort of various organizations involved in the fight against world poverty and hunger.



The project’s general objective is to make society sensitive to the complex reality of rural societies in the world, particularly in the developing world, and in all its magnitude. The specific objective is to show society, via an audiovisual documentary series, the crude reality in which rural society lives, but with a hope-filled perspective, aiming to spark interest in the creation of a solidarity-based alternative for the building of a better future and a better world.

It is a project which gives a voice to fair social demands, to activities and initiatives carried out by distinct sectors of civil society (farmer organisations, women’s organisations, fishing organisations, artistic groups, etc.) from different parts of the world, sectors which often suffer from exclusion and media silence. It also covers institutional initiatives which are currently being carried out.

The series also has a gender-based focus. Hence its first episode provides an analysis of the fundamental role which women have historically held in the rural world; the enormous difficulties which they confront in terms of access to land property and productive resources; and, paradoxically, their essential role in food production, in food culture, and in sustaining the family economy..



The Centre for International Rural and Agriculture Studies (Centro de Estudios Rurales y de Agricultura Internacional - CERAI) has consolidated experience in organising and participating in international events related to problems which exist at a worldwide level and are causes of hunger, poverty and malnutrition.

In 2001, CERAI participated in various workshops and seminars on Agrarian Reform and Food Sovereignty at the World Social Forum of Porto Alegre, Brazil. That same year, CERAI occupied the Presidency of the International Organising Committee for the World Forum on Food Sovereignty held in September in La Havana, Cuba.

In 2003, 2004, 2005 and 2006, CERAI participated in the European Social Forums held in Florence, Paris, London and Athens, organising workshops on food related topics in Europe.

CERAI was present at the World Food Summit organised by the FAO in Rome in 2002; at the WTO Conferences held in Cancun (September 2003) and Hong Kong (December 2005); and at the World Social Forum of Mumbai, India, in 2004. At all of these events, CERAI participated in the workshops, seminars and conferences on Agrarian Reform and Food Sovereignty.

In December 2004, CERAI organised, with the help of 14 NGOs and farmer organisations, the World Social Forum on Agrarian Reform in Valencia, Spain, at which participated representatives of more than 200 organisations of farmers, agricultural workers, women, indigenous peoples, human rights organisations, NGOs, academic institutions and public institutions, from over 70 countries.

CERAI was also present at the World Social Forums of Porto Alegre, Brazil (January 2005), Caracas, Venezuela (January 2006) and most recently, of Nairobi, Kenya (January 2007).

CERAI participated in the FAO’s regional European meetings in Montpellier, France (2004) and Riga, Latvia (2006).

CERAI predominantly focuses on two geographical areas: Mediterranean basin countries and Latin America. It is presently involved in rural development cooperation projects in Morocco, Algeria, The Palestinian Territories, Panama, The Dominican Republic, Cuba, Colombia, Bolivia and Argentina.